Grimy

GRM BG is a group of young people who have set out to introduce our general public with the UK musical trends in underground rap.

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Brownini

is a boutique little shop that makes the most amazing brownies. The lovely owner approached us a while ago with the task of designing a custom logotype for the brand.

Each ingredient is carefully selected and each product is made with special attitude and love. Exactly what we did for their new logotype.

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Estee

Pharma Bulgaria is a cosmetic company targeted at middle aged ladies. We chose to design a delicate handwritten letter, used as a monogram for the brand.

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Sea tapes

Sea tapes is а page about literature, sea, waves, boats and stories. The main idea of Sea tapes (Морски записи) is to get people to read a little bit more. What you see here is the mark for Sea tapes we consented on with the client. While sketching we had a clean and simple design in mind. However, this does not mean the final result is devoid of meaning and depth. We incorporated the key symbolic references associated with the brand: two flying seagulls and a setting sun; view from a ship cabin’s window; sea waves; detail of a fast handwritten note; the letters М & З. All this packed into a memorable and recognisable logo.

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The character of the letters is informal and based on handwriting. We used fluid forms and the appropriate ligatures to emulate a quick note. For the same reason we did not keep an absolutely uniform x-height and we interweaved slight variation in slant angles as well as in the base line. These details bring the digital drawing closer to human writing and differentiate lettering from font.

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The idea of our first proposal was to come up with as much ligatures as we can. This serves two purposes: (A) to achieve a handwritten feel and (B) to get shapes reminiscent of stylised sea water surface at the base line. This is more clearly visible in the second word. Additionally, we incorporated the shape of a breaking wave into the two initials of the brand name. The overall look of the lettering is intended to give you that nostalgic time-off feel associated with the sea.

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Linocut prints

Our first edition handmade linocuts. Custom mixed ink on quality 10x10 cm hand-cut artist’s paper. Bespoke design based on flat brush experimental calligraphy. Order a print through our shop or just drop us a message to order the ones you like.

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Impro theater

We made this quirky custom lettering for our hilarious friends at “Както ви харесва“. They approached us with a logo design brief for their improvisational theater group named “However you like it”. The various forms, proportions and sizes of the letters are a reference to the diversity of the actors. We did our best incorporate the feeling of the impro group into our design. In order to do that we constructed the letters to fit as if in a puzzle – a reference to improvisation and togetherness. We also added some ligatures here and there to represent the relationship between the actors.

Photos by: Asen Kralev

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We are happy to share the Key visuals we have made for them during their first year.

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Fine Arc

We did a logotype while back for our friends at Fine Arc Studio. They are a young couple of talented artists and glass-workers with an eye for fine design. Their concept is that every material has its own attributes and depending on the project they choose what is most suitable for their expression. Be sure to check out their work.

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