Impro theater

We made this quirky custom lettering for our hilarious friends at “Както ви харесва“. They approached us with a logo design brief for their improvisational theater group named “However you like it”. The various forms, proportions and sizes of the letters are a reference to the diversity of the actors. We did our best incorporate the feeling of the impro group into our design. In order to do that we constructed the letters to fit as if in a puzzle – a reference to improvisation and togetherness. We also added some ligatures here and there to represent the relationship between the actors.

Photos by: Asen Kralev

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We are happy to share the Key visuals we have made for them during their first year.

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