Collaborative urbanism

Client: Tooltest Day
Project: Logo, lettering & pictograms
Year: 2022

Tooltest Day is a platform dedicated to collaborative development of the Placemaking Europe network’s Toolbox. Its core is about rapid prototyping of simple placemaking solutions within the framework of tactical urbanism, short-timed, pressure cooker actions on the ground followed (or initiated) by webinars. The aim is to test the tools on the ground in different contexts and collect the data and feedback of everyone participating.

We were commissioned to create a logo design consisting of 2 parts – a mark and custom lettering to go with it. As well as a set of pictograms.
The emblem is based on several separate ideas:
• A human with 3 heads symbolises a group of people who think/work/act together, or in other words – collaboration;
• Ellipsis (...) – as a symbol for to be continued, namely – results/development/further work/ideas;
• A workbench/solid table on which people can (symbolically or physically) meet, share thoughts and ideas, sketch, doodle, discuss and make decisions;
• Аn encircling shape around the symbol tо further emphasize the sense of community/team/togetherness.

The overall aesthetic of the letterforms is a subtle mix of “technical” and “humanistic”, exactly what the mark’s idea and construction were intended to convey.