Not-so-wild West

In 2020 we had the pleasure and honour to work on the visual branding of Zapaden park (West park) – the second-largest park in Sofia, Bulgaria. Filip Boyadjiev was currently working on its navigational system and invited us to collaborate on its identity. Our task was to create a custom lettering piece that was to serve as the park's logotype. Filip's creative direction finally led us to a monoline script with lots of connections and handwritten touch.

Upon approval from the lead architect of Sofia Municipality, the massive dimensional signage was installed on the park's freshly reconstructed main northeast entrance. The whole composition measures a whopping 12.5 meters across and a smaller one at about 7.5 meters wide can be seen on the park's southwest gate.
We were lucky to have Lazar Dimitrov take lovely drone shots of the installed works and compile a lengthy video.

Lettering and final video editing by Todor Georgiev.